If you want to set up your shop's navigation, you will have to think how you are going to name and structure your categories. This is very important when talking about SEO (search enging optimization)! The right navigation structure is the foundation for good rankings, because with the right category names you will creat a SEO frienly URL structure. A good URL containts a category name (keyword) with search volume and won't contain the same keyword more than once.
Do you want to know which keywords have search volume and which keywords are to be used for your navigation? You should try using the Google Keyword Planner. This free tool can be used to conducts a keyword research. The results of this research will let you know which keywords should be used. You can also choose to let a SEO agency such as OOSEOO conduct a keyword search.
After carefully setting up your navigation with the right keywords for the URL structure it is important to stary optimizing the rest of the page for the right keyword. By optimizing each and every page on for a particular keyword you let search engines know what the content of each page is and for which keywords you would like to rank in the organic search results.
When talking about a SEO friendly text we are talking about a text that is optimized to gain better positions in the search results. A SEO friendly text consists of a couple of important aspects.<.p>
To have enough content for search engines it is important to write a text that contains at least about 300 words. You will also need to focus on your main keyword, in many cases the keyword chosen for you category name based on the keyword research.
So always make sure you focus on one particular keyword to make clear to serach engines what the content of a certain page is. Of course you can mix it up a little with single and plural variants, but when you start using too many different keyword it search engines will basically become confused and they will have no clue on which keywords you should rank for.
After a good URL structure and SEO friendly texts there a some other points of consideration. Make sure you have a good meta description. Showing tags on the homepage and category pages can also influence your SEO and therefore organic rankings.