When you are getting started with setting up the navigation, then you should definitely think about the category designations. Such agreements are extremely important when we talk about SEO (search engine optimization)! The proper navigation is a basis for a good traceability, because you create the most SEO-friendly URL structure with the navigation. A good URL contains a category name with search volume and contains no more than once the same term.
Want to know which keywords search volume, and which have therefore the best choice for your navigation? Then include the Google Keyword Planner very convenient. With this tool, you can perform a keyword research. The results of this study tell you which terms to choose the best for your navigation. You can also outsource a keyword research to an SEO agency as OOSEOO.
After the navigation has been carefully with the right keywords for the optimal URL structure, it is important to optimize then continue the page for these terms. By optimizing each page for a particular search term will the search engines clear what the contents of the corresponding page and the search for which it should vines.
When we talk about a SEO-friendly text, we are talking about a text that has been optimized for better visibility in the organic search results. An optimized text consists of a number of important factors.
To have enough content for search engines it is important that the text contains at least about 300 words. In addition, there needs to be focus on the selected search term, in many cases, the category designation which is selected in response to the inquiry keywords.
So ALWAYS focus on a particular search term, so that it becomes clear to search engines what the page content. Of course you can vary, for example, singular and plural, but when using too many different terms than for search engines is where the page sufficiently clear and which search terms it should emerge in search results.
Besides a good navigation structure and SEO friendly texts, there are other points you should consider. For example, make a good meta description. In addition to tags on the homepage and category pages, it can also show affect your organic rankings.
For full advice please do not hesitate to contact OOSEOO!